The person
behind the strategy.
I'm Umar Rajput — a digital marketer, SEO strategist, WordPress developer, and educator from Sindh, Pakistan. From agency jobs to freelancing globally, from teaching NAVTTC to building digital products.
I didn't follow a straight path — I built one.
My journey in digital started with curiosity — how do websites get found? How do some brands own Google while others are invisible? That question pulled me in, and I never looked back.
Over the past 3+ years, I've worked inside agencies, taught digital marketing at a university, built websites for clients across Pakistan, Saudi Arabia, and Qatar — and today I work at Centnine while running my own freelance projects globally.
I'm not just an "SEO guy" or a "developer." I sit at the intersection of strategy, content, code, and design — and I use all of it to help businesses actually grow online.
"I believe the best digital work is invisible — the user just finds what they need, the client just gets more leads. That's when you know it worked."
— Umar RajputWhere I've been & what I've built
From my first agency role to global freelancing — every chapter shaped how I work today.
Working at Centnine, an AI consultancy, leading digital marketing strategy and SEO. Responsible for online visibility, content strategy, keyword research, and building a strong search presence for the brand — alongside managing client-facing digital projects across multiple verticals.
Building and running my own freelance practice alongside agency work. Clients span Pakistan, Saudi Arabia, Qatar, the UK, and UAE. Services include full SEO campaigns, WordPress & WooCommerce development, AEO/GEO strategy, content marketing, and lead generation — delivering measurable results across eCommerce, law, SaaS, and safety training sectors.
Taught the NAVTTC (National Vocational & Technical Training Commission) Digital Marketing course at Shah Abdul Latif University. Trained students in practical digital marketing skills — covering SEO, social media marketing, content strategy, Google Ads, and online business fundamentals — preparing them for the real-world job market.
Worked remotely at Faj IT Solutions, handling SEO and digital marketing across multiple client accounts. Delivered SEO audits, content strategies, on-page optimisation, and web development support — sharpening cross-client execution skills in a remote-first environment.
Took on a broader role covering both SEO strategy and WordPress web development. Built and optimised websites for clients, ran technical SEO audits, implemented on-page strategies, and developed content plans that drove measurable organic growth. This is where the full-stack digital approach — combining dev skills with SEO — really clicked.
My first professional digital marketing role. Worked on social media management, content creation, SEO fundamentals, and digital advertising campaigns. This is where I moved from self-taught knowledge to hands-on, real-world execution — working with actual clients and real budgets. The foundation that everything else was built on.
Before any job title, there was a laptop, curiosity, and hundreds of hours of learning. Taught myself SEO, WordPress, content marketing, and web development through courses, YouTube, and by building things and breaking them. Built the first few websites just to see if I could rank them — and did. That was enough.
What I actually do
Not a list of tools — a breakdown of what I'm genuinely strong at and deliver results with.
Beyond services — I build products too
Alongside client work, I create and sell digital products that help businesses and marketers do more with less.
Teaching the next generation of digital marketers.
One of the most rewarding things I've done is teach. I delivered the NAVTTC Digital Marketing course at Shah Abdul Latif University in Sindh — a government-backed vocational training programme that gives students practical, job-ready digital skills.
I didn't just teach theory. I brought real campaigns, real tools, and real results into the classroom — so students could walk out ready to work, not just with a certificate.
Let's work together.
Whether you need SEO, a WordPress site, an AEO/GEO strategy, or just want to talk through your options — I'm here. Book a free 30-minute call and let's figure out the right plan for your business.