Website Development
Sites built around what you need them to do, structured so visitors find what they came for and act on it.
- WordPress
- Shopify
- E-commerce
- Landing pages
- Redesigns
Available for new projects
I build digital systems that help businesses grow.
Websites, custom web applications, business automation and SEO, built to work together rather than as four separate jobs.
Web Development · Custom Applications · Automation · SEO
Umar RajputWeb Developer & Digital Systems Builder
- +129.6%Business Profile interactionsTraining institute, Al Khobar
- 51.4KSearch impressions in 28 daysSame client's website
- 11,430Profile views in six monthsHair salon, Fredrikstad
Recently shipped
Ask about Umar
Hi, I'm Umar's AI Portfolio Assistant. Ask me about his services, projects, experience or how to work with him.
Services
What I build for you.
Four services that work as one system. Most projects use two or three together.
Custom Web Applications
When an off-the-shelf tool does not fit the way your business works, I build software that does.
- Dashboards
- Client portals
- Booking systems
- Payments
- SaaS platforms
Business Automation
Hours a week go into moving information between tools by hand. I connect them so that work happens on its own.
- CRM workflows
- Email and WhatsApp
- Notifications
- API integrations
SEO
Getting the right people to find you through search, reported against what actually changed.
- Technical SEO
- Site audits
- Local SEO
- Content strategy
- E-commerce
Selected work
Case studies.
Where there are numbers they come from the client's own dashboards. Where there are not, the work is described as it was.
6 screenshotsCustom Web Application
A point of sale and stock system built for a pharmacy
MedicalOS · pharmacy and general store software
7modules, one system2026
Read case study 
4 screenshotsSEO
450 profile interactions in a single month
Safety Training Institute · Al Khobar, Saudi Arabia
+129.6%vs Aug 2025August 2026
Read case study 
Website Development
Bliss Era Studio
Bilingual booking site with a hair-extension catalogue
WordPressOslo & Fredrikstad, Norway
Read case study 
Website Development
Sphynx Beds
Promotional storefront with faceted category navigation
eCommerceUnited Kingdom
Read case study 
Website Development
CentNine
Agency site built around search and AI visibility enquiries
CustomUnited States
2 screenshotsSEO
Organic and AI search visibility for a training institute
Safety Training Institute · Al Khobar, Saudi Arabia
51.4Ksearch impressions28 days to 27 Aug 2026
Read case study Process
How a project runs.
Not every project needs all six, and I will tell you which ones yours does not.
01
Discover
Understand the business, the goals, the audience and what is getting in the way right now.
02
Plan
Decide what actually needs building: the website, the application, the automations, the search work.
03
Build
Design and develop it. You see progress as it happens rather than at the end.
04
Automate
Connect the tools and remove the manual steps where it makes sense to.
05
Optimize
Improve performance, usability, search visibility and the paths that lead to enquiries.
06
Grow
Measure how it performs, then keep improving the system over time.
Clients
What people say.
From the people I built it for.
We started from nothing, no organic traffic and no enquiries coming from search at all. Four months later we were at 1,200 clicks and taking four to six leads a day. Umar measured the baseline before he touched anything, so every month we could see exactly what had moved and why.
EUTC GlobalZero to 1,200 clicks in four monthsUmar has been designing our eCommerce stores since 2023, on both Shopify and WordPress. He handles the design and the build himself, so nothing gets lost between the two, and he understands that a store is there to sell, not just to look good.
Since 2024 Umar has designed and managed our WordPress websites with SEO built in from the start rather than bolted on afterwards. Having the person who builds the site also own the search side has saved us a lot of back and forth.
Umar developed our agency website end to end. He took it from the initial build through to launch, and it does exactly what we needed it to do without us having to chase him for it.
Umar has been building WordPress websites for us since 2023. Straightforward to work with, delivers what he says he will, and the sites hold up, which is the part that usually goes wrong with everyone else.
Track record
Who you would be working with.
It is just me, not an agency, so you talk to the person writing the code.
Umar Rajput
I started with websites and search, then moved into the software and workflows behind them, because that is where most of the real problems turned out to be. I work with service businesses, e-commerce brands and agencies across the GCC, the Nordics, the UK and the US.
- Hello World TechnologiesJun 2023 to Jul 2024
- IT CentreJun 2023 to Jul 2024
- FAJ IT SolutionsAug 2024 to Feb 2025
- NAVTTCMar 2025 to Dec 2025
Tools I reach for
Next.jsReactTypeScriptJavaScriptTailwind CSSNode.jsPHPMySQLFigmaWordPressWooCommerceShopifySemrushSearch ConsoleGoogle AnalyticsTag ManagerClauden8nZapierMakeVercel
Which ones apply depends on the project.
Brands I have worked with
Get in touch
Where should we start?
Tell me what you are trying to build, improve or automate. I will tell you whether I am the right person for it, and roughly what it takes. I reply to every serious enquiry within one business day.